Thousands of people in northwest Ohio most likely learned about the district’s new tuition enrollment option from viewing a 15-second commercial on local television station websites and on Facebook posts. What they didn’t know is that the commercial was conceived, filmed and produced by current high school senior Ed Shimborske. (VIEW THE COMMERCIAL)
His skill with film-production equipment and software are self-taught. He has supplemented that knowledge by completing broadcast journalism courses at Ottawa Hills High School.
His technical abilities were known by faculty and staff, which is why Superintendent Dr. Kevin Miller approached him about working on the commercial. At first, the assignment was to help shoot scenes (everything is shot on camcorders and stored digitally on drives). But his role grew from there.
The commercial was part of the planning behind the district’s first-even “Student Shadow Day” October 29, at which more than a dozen prospective students and their families attended. The raw material shot for the commercial was to be given to Hart, the district’s Toledo-based advertising agency partner for “Student Shadow Day.”
Ed spent about a week shooting, including scenes from this year’s Fall Festival and Marketplace, at sporting events and in the elementary school. It soon became evident he could further benefit the project by sharing his vision on selecting and sequencing the scenes, selecting the underlying music, and creating the animation.
In late September, he visited Hart’s downtown headquarters and worked with video production staff to edit the final commercial. He also created the commercial’s animation sequence.
“The commercial was all Ed,” said Gerry Davis, the high school technology and broadcast journalism teacher. “Other than discussing with him possible shots to help with pacing the commercial, he owned every aspect of the project.”
A 13-year Ottawa Hills student (he’s been here since kindergarten), Ed is still weighing college options. His first choice is the University of Southern California’s School of Cinematic Arts. If he can’t become a movie producer or director, he would like to own his own advertising agency.
He’s currently taking three classes at the University of Toledo through the College Credit Plus program. Regardless of the choice, he knows he wants to continue studying film production.
“Seeing the equipment and working alongside the staff at Hart was reassuring, because it showed me that are career paths for people with these skills,” he said.